World News – AU – Shure has created a podcast-friendly alternative to its premium SM7b radio microphone


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Shure, the microphone company with products in almost every recording studio, has finally released its first hybrid USB / XLR dynamic microphone, the MV7

The MV7 was designed to be an affordable alternative to Shure’s standard radio broadcast dynamic microphone, the SM7b If you were to step into almost any bigger budget radio studio or podcast studio, you will likely find Shure’s SM7b – but the SM7b studio setup cost is too high for a new podcaster The SM7b costs $ 400, but you also need some sort of recording interface to record on your computer (starting at around $ 100) and a preamplifier to boost the signal (Shure recommends the Cloudlifter, which starts at $ 150)

Shure’s MV7 is a budget option, offering an all-in-one microphone / audio interface with a plug-and-play experience at $ 249

The price is significantly higher than competitors in its class, but the MV7 being a dynamic microphone is what sets it apart in the now crowded USB microphone space Many USB microphones have copied the success of the best -seller Blue Yeti, a large diaphragm condenser microphone Although a condenser microphone is by no means a bad type of microphone, it is more delicate and sensitive to background noise and rumble Condenser microphones are more suitable to highly controlled environments, while dynamic microphones are more flexible in noisy environments and have more durable internals There are only a few other dynamic USB microphones available on the market, which are mostly modeled after the microphones from Shure , but none were direct from Shure so far

The MV7 also offers built-in EQ and compression settings and presets controlled by Shure’s MOTIV app when plugged in via USB Although you cannot control the internal settings when using XLR output, you don’t need a Cloudlifter or phantom power to boost the signal when you connect to another audio interface

Shure says the MV7 won’t sound exactly like the SM7b but offers the frequency response and tonal quality of dynamic broadcast-type microphones The SM7b sounded considerably better than the plug-and-play MV7 in my own brief comparison However, the MOTIV app’s “tone” presets (dark, natural and bright) dramatically change the sound of the MV7. Shure says the « dark tone » setting is designed to bring BBC style sound to the recording, while the « clear » setting sounds more like NPR. This is a very good setting for live streaming rather than recording. ‘recording, because it’s something you can do in post-production if you have the know-how

One thing to note is that Shure is sticking with Micro USB for the MV7 instead of switching to USB-C, stating that they already have cables made by Shure, which are also used in their other products like the MV88 and MV51, and that they don’t need the higher speeds that USB-C has to offer

Since Shure has been a trusted brand in the microphone arena, the MV7 appears to be a promising option for podcasting, streaming, and voiceover for someone who wants to upgrade their microphone setup while still maintaining the flexibility of the integrated product -in USB interface Bringing the dynamic broadcast-type microphone to this space is worth it, as it has been used in radio for decades

Microphone, Shure SM7B, podcast, XLR connector

World News – AU – Shure has created a podcast-compatible alternative to its high-end SM7b radio microphone



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