World News – AU – Sydney’s new 1170 SEN radio station goes on air


1170 SEN Sydney officially launched today, alongside a new advertising blitz to promote the station

Parent company Sports Entertainment Network CEO Craig Hutchison said that despite industry discussions and past performance, there is indeed room for a sports-based station in the city.

« Today a lot of people told us that a sports station in Sydney just doesn’t work – it can’t work This has been tried before Well, not like that, it hasn’t You’re going to see real star talent, genuine conversation and a real assault on the Sydney sports market and we just have the team to do it, ”he said at a virtual event before. the launch of the station

Hutchison was referring to Macquarie Media, now owned by Nine and part of Nine Radio, who tried their hand at a sports radio channel with Macquarie Sports Radio

Last year Nine suspended the sports format after consistently disappointing ratings Before his hiatus, the station had an 11% audience share in Sydney, 03% in Melbourne and 15% in Brisbane, according to the ratings by GfK

Nine Radio has since relaunched the stations and brought back the heritage brands Magic, 2UE and 4BH, playing music from the 70s, 80s and 90s

The host of 1170 SEN Breakfast, Andrew Voss, made a point of emphasizing the difference between the new station and the ghosts of past stations

“We’re going to be informative, entertaining, engaging and most of all relevant to Sydney,” he said “And I think that’s where other attempts to build a sports network in the state and in this city have failed « 

He said his show would be like reading a newspaper upside down, with a main focus on sports (the last page of a newspaper), but also a good dose of news and current affairs

Matt White, former Network 10 sports manager and longtime Sports Tonight host on the network, said his after-breakfast schedule would look like a newspaper trip, digging « a little deeper to find some of the stories behind the story, to look at the big issues, and not just talk, but I also think I have a good conversation with the actors and shakers in the sport ”

White added that the launch of SEN in Sydney is a big problem in the city’s radio landscape and for sports fans

« One of the things I love about being a part of this is that Hutchy and the SEN team, as we know, don’t just dream big, they act big, do they not? » he said

Looking ahead, Voss said SEN Sydney plans to « be here for a long, long time »

To support today’s launch, SEN has launched an advertising blitz that will run on Channel 7, Actualitéscomau, the Daily Telegraph website and SEN-owned platforms

« 1170 SEN Sydney promises a sport presented by some of Australia’s most entertaining and irreverent media figures. Together they will bring a unique brand of insight and analysis, mingled with wit and engaging jokes, » said Henderson

1170 was previously 2CH, a classic hit station, which has now switched to DAB and streaming only

I love Vossy on TV, but he often says « uh » and « arrr » on the radio

Especially when 2CH, which had a 48% market share in the most recent survey, couldn’t survive
SEN will need an extremely successful sales team.But then it might be easier to sell a sports format to advertisers, rather than the kind of products targeting an aging audience like 2CH’s

I tried listening for the first hour, then gave up Path to lots of ads and a difficult to listen to announcer between ads
Bring back the old 2CH It was informative and entertaining Good luck SEN If you last 6 months I’ll be surprised

2CH, 3AK, Sydney

News from around the world – AU – Sydney’s new 1170 SEN radio station hits the airwaves



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