World News – CA – Spotify’s Exclusive Michelle Obama Podcast to be Available on Other Platforms Starting Tomorrow


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Spotify grabbed the headlines last year by announcing an exclusive podcast deal with Obamas’ production studio Higher Ground Today the company did a puzzled about-face The company announces that She will be releasing the first season of The Michelle Obama Podcast on « a number » of other podcast listening platforms starting tomorrow, September 30 – two weeks after the show’s Season 1 finale

The company did not specify which platforms will feature the show, but it is in conversation with several, including Stitcher, Google, Apple and iHeart.A Spotify spokesperson said that the coming seasons, though the show was renewed, « would debut exclusively » on Spotify, but did not specify whether the show will be glazed or entirely exclusive to the service

Obama’s show expansion could help Spotify find a larger audience while referring listeners to the platform He has tested this strategy with other shows including Dope Labs, Son of Hitman and InCharge with DVF, although it is not known if these shows are winning listeners on Spotify (The ads for some of these previously exclusive shows promote Spotify, even on other platforms) It’s also unclear whether the Higher Ground deal has always represented a larger publication – a Spotify spokesperson does would not comment

This news equates to a 180-degree turnaround for the audio company Although he has piloted the strategy with other shows, the Obamas are among the biggest stars – and probably the biggest investments – that Spotify has decided to make available outside of its platform The company has drawn attention to its podcast ambitions due to its flashy acquisitions and exclusive big-name show launches, like Kim Kardashian West’s, in fact, Spotify’s press release on the Higher Ground deal stated that the partnership would ‘produce platform-exclusive podcasts’, so it’s strange to see Spotify making this first show widely available after all the exclusive hype

At the same time, some exclusive hosts have denounced unfair deals in recent months Joe Budden, one of Spotify’s original exclusive hosts, denounced the platform last month, claiming he was planning to leave after the expiration of his contract on September 23 An episode hasn’t been posted on its thread since September 19 The hosts of The Nod, originally a Gimlet Media show, also said in June that they wanted to own their podcast because Spotify, which acquired Gimlet, now owns the intellectual property of the show

It doesn’t look like the larger version of the Obama show came out of similar issues with Spotify, but it still feels like it’s stepping out of left field

Update 9/29, 5:41 p.m. ET: Update to indicate that all future seasons of the Michelle Obama podcast will debut exclusively on Spotify


World News – CA – Spotify’s Exclusive Michelle Obama Podcast to be Available on Other Platforms Starting Tomorrow



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