World News – GB – Britbox is « ahead of expectations »


The UK Managing Director of Britbox told the Broadcasting Press Guild that the streaming service was « very happy » with the initial launch Will Harrison said Britbox has worked hard to get service in so many homes as possible, having recently added Freeview Plus and Freesat to other platforms including Apple TV and Amazon Fire TV

There is also a new annual subscription of £ 59.99, a saving on the monthly sub of £ 5.99, as well as the ability to download content for later viewing

Without releasing subscriber numbers, Harrison said Britbox was’ ahead of expectations’ in terms of absolute numbers’ We got a boost from Covid, like many streaming services, and the good news is that the cohort of people who arrived during the lockdown converted to pay at the same rate as customers before the lockdown « 

The ITV-BBC business was launched in November 2019, after launching in the United States in 2017 It plans to launch into around 25 other international markets with an announcement expected in the coming weeks « Don’t a rocket specialist to understand you will go to English entertainment countries They come in all shapes and sizes and have huge opportunities in India and Africa And passion markets like the Nordic countries are also under consideration », Explained Reemah Sakaan, ITV SVOD Group Director (BritBox) Some markets are a direct launch for consumers, while others would involve local partners

This weekend, Britbox will launch its first original show, a cover of the satirical puppet show Spitting Image, which debuts on Saturday

Julian Clover is a media and technology journalist based in Cambridge, UK He works in online and print media Julian is also a voice on local radio You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover @ broadbandtvnewscom

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