The government has ordered its 4,000 military stores to stop buying imported goods, according to a document reviewed by Reuters, a move that could send an unwanted signal to foreign spirits companies like Diageo and Pernod Ricard
Defense canteens sell alcohol, electronics and other products at discounted prices to soldiers, ex-servicemen, and their families With annual sales of over $ 2 billion, they are one of the largest retail chains in the country
The Defense Ministry’s internal order of October 19, reviewed by Reuters, stated that in the future « the purchase of directly imported items will not be undertaken »
The ordinance said the issue had been discussed with the military, air force and navy in May and July and was intended to support Prime Minister Narendra Modi’s campaign to promote domestic products A spokesperson for the Defense Ministry declined to comment
The order did not specify which products would be targeted.However, industry sources said they believed imported alcohol could be on the list
Imports account for around 6-7% of total sales value in defense stores, according to an August column from the government-funded Institute for Defense Studies and Analysis (IDSA) Chinese products such as diapers, vacuum cleaners, handbags and laptops are the big deal, he says.
Reuters reported in June that Pernod and Diageo had briefly stopped receiving orders for their brands imported from these government stores Diageo did not respond to a request for comment, while a Pernod spokesperson declined to comment on Reuters
India, import, Narendra Modi, Ministry of Defense
News from around the world – GB – No goods imported into military canteens
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