World News – US – Zachert Private Equity Acquires Handy Brands from Newage, Inc


MAMARONECK, NOui, Sept 29, 2020 (GLOBE NEWSWIRE) – Zachert Private Equity GmbH, the Brandenburg-based private equity firm in Germany, has acquired Brands Within Reach (BWR), including its retail brands owned and various licensing and distribution rights of NewAge, Inc (NASDAQ: NBEV), the Denver Colorado-based omnichannel sales and distribution company, in a transaction valued at $ 15 million

The divested activities include the brands owned by BWR which are Xing, búcha, Aspen Pure and CoCo Libre and other assets and licensed brands such as Nestea, Volvic, evian, Illy, Kusmi Tea, Saint Geron, Grand Mère , Lucien and Found; and the machinery, equipment and other assets necessary for the distribution of these brands

Olaf Zachert, Managing Director of Zachert Private Equity, said: “We see great potential in BWR’s portfolio Our company is focused on developing undervalued companies We know that with the necessary attention from the restructuring, expansion and further development we will see significant growth for all BWR brands We look forward to a fruitful collaboration with Olivier Sonnois and thank him for his fine performance as CEO The acquisition of BWR will be followed further acquisitions in the United States in the non-alcoholic beverage sector, where continued growth is expected, particularly in healthy, low-sugar products Our holdings are managed by CEOs with experience in industry and complemented by an advisory committee made up of well-known industry members

Olivier Sonnois, CEO and Founder of Brands Within Reach, added: “We look forward to collaborating with the Olaf network, continuing to focus on productivity gains and rapidly expanding the reach and reach organization and brands in a targeted and strategic manner with an additional investment « 

Hermann Gottwald, Advisor to Zachert PE and former Managing Director of PepsiCo and Coca-Cola in Germany, said: “Zachert PE is committed to long-term investment in the fascinating and growing beverage category With its employees, it will take advantage of the enormous potential of this investment « 

Details of the transaction can be found on Form 8-K filed with the Securities and Exchange Commission by NewAge Inc

Zachert Private Equity takes over incorporated companies deemed non-strategic or presenting short-term challenges from groups of companies or owners, who are unwilling to invest or become involved in their own renovation efforts. apply a cross-industry and cross-border approach, even for complex international buyouts and initial situations We focus on a fast and professional approach to unlock value and performance

The goal of every transaction is to grow the business and keep the teams involved Our goal is to successfully reshape and adjust the business model when needed At the same time, we don’t rule out acquisitions strategic as part of a & build purchasing strategy As a specialist investment firm, we can implement updated processes quickly and efficiently This is the cornerstone of a successful and confident remodel, and keep the process constructive and positive for all parties involved

NewAge is a Colorado-based organic and healthy products company dedicated to inspiring and educating consumers to « Live Healthy » The company is an omnichannel distributed company with access to traditional retail, commerce channels. electronic, direct-to-consumer and medical in 60 countries around the worldNewAge markets a portfolio of better-for-you products, including the Tahitian Noni, TeMana, « Nhanced et al. Brands. The company operates the websites wwwnouvel Agecom, wwwnoninewagecom and a number of other individual brand websites

Private Equity

World News – US – Zachert Private Equity Acquires Handy Brands from Newage, Inc



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