Gone are the days when doing online business was considered a novelty. Today, one is bombarded with adverts scrambling for attention. In this competition, the idea behind a business and the way it is executed matters most. The more novel the idea, the more chances of success. The Rabbit Hole, an online thrift store, is one such concept, inspired by the famous Lewis Carroll book “Alice in Wonderland.” As the name suggests, the store has almost everything on offer, and at cheap rates.